Creating a native version of your mobile site, store or directory is a great way to gain additional exposure through Apple’s iTunes, Google’s Android Marketplace and Nokia’s Ovi Store. A native app is an app that has been developed for a specific platform. To get your app in to iTunes, it needs to be developed for the iPhone platform, then submitted and accepted by Apple. Once accepted, it is then included in iTunes, an app marketplace that has over five billion app downloaded in its first few years in existence.

The potential exposure in each of these marketplaces is tremendous. Let’s say you have a t-shirt site and are considering an iTunes app. First search Google for “t-shirt” and you can find over 100 million results! Now search iTunes and you’ll see… only a few pages. Admittedly the iTunes crowd is not as large as Google’s but it can make up for it in better exposure to a quality clientele. Definitely an avenue your company should consider.

Going native has a hidden value in SEO as well. Once you have an app published you will have one way back links from some very large sites plus the hundreds of app directories that will pick up your app links and information from the directories. Then, there is the additional PR. Launching an app in to iTunes, Android Market and Ovi Store makes for a great press release.

Take your company native today. It’s a great way to gain exposure and position yourself as a market leader.

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